7 short thoughts on how designers actually lead
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Leading product design at Zoox. Former runway model and current ink pen enthusiast. Helped launch Reels and grew Stories to 1B+ DAUs at Meta. Incubated 0-1 products inside Ford’s innovation lab with IDEO, and developed new business models and product lines for Crown. There's a good chance I designed the doorbell in your house.
Thoughts
Timeline
Senior Manager, Product Design
2023 - Present
Foster City, CA
Leading product design for Ops Tools, AI agents, and service design for the world's first purpose-built robotaxi company.
Senior Manager, UX Research
2019 - 2023
Menlo Park, CA
Led research for Facebook Sharing across Reels, Stories, Feed, Messenger, and Facebook Lite.
Design Lead
2018 - 2019
Palo Alto, CA
Incubating autonomous vehicle services, connected vehilces, and mobility services in IDEO x Ford's Human Centered Design Lab, D-Ford.
Manager, Design Research
2012 - 2018
New Bremen, OH
Led design and UX research across fleet mgmt software, connected products, autonomous equipment, consultative services, and new business models.
Industrial + Graphic Designer
2009 - 2012
Bowling Green, KY
Solo designer for all web, social, packaging, and in-store visual design. Industrial designer for national doorbell line.